A friend drew my attention to this Hovis ad on YouTube, which depicts the most iconic moments in British history over the last 122 years, all compacted into a 122 second-long sequence. I really enjoyed it and like Hovis as a brand, it’s quite a nostalgic, poignant look at British history, to tap into the British psyche, bringing up moments we all associate with each decade.
The discussion on YouTube referred to a kind of nationalistic British pride being demonstrated in the ad, but to be honest, it is trying to sell us a product and I don’t think there’s much harm in it. Do comment with your thoughts on it though.
Oh, and by the way, please don’t feel the need to go out and buy Hovis bread after watching it now – I’m only posting it for its history theme, not to advertise! 😀
You can also watch a film about the making of the ad here.